Data is central to Afiniti’s business and plays a vital role in feeding and training our AI engine to identify patterns that measurably improve the quality of interactions.
Our experienced Data team collaborates with dozens of data companies around the globe to secure the highest performing data assets. Through an extensive modeling and production testing software suite, we are able to select and deploy the best variables for each use case.
Our data providers may include:
- 3rd party data companies
- Social networks
- Mobile, broadband and video network operators
- Career and hiring websites
- Loyalty programs/retail purchase data