G6 Hospitality owns, operates, and franchises more than 1,400 hotels under the Motel 6 and Studio 6 brands in the United States and Canada.
The hospitality industry is evolving rapidly, and providing exceptional customer service is an increasingly important factor in customers’ decisions about where to stay. As such, G6 Hospitality was interested in using AI technology to improve the guest experience, not only to facilitate conversations and assist with customer service, but also to foster human connections. As part of its ongoing commitment to meet and exceed guest expectations, G6 Hospitality engaged Afiniti to use behavioral pairing technology in its reservation call centers.
By analyzing call histories, CRM data, and multiple caller characteristics, the Afiniti Enterprise Behavioral Pairing™ (EBP) algorithm predicts patterns of interpersonal behavior and matches guests with G6 Hospitality team members best equipped to serve them.
12 Week Deployment
250 Agents Live